Four steps you can take to ensure that your restaurant is a cut above the competition
In this blog, we’re going to give you 4 quick tips on creating a restaurant environment that your guests want to return to, time and time again.
1. Friendly staff
Concentrate your efforts on customer service. Friendly, helpful and attentive staff will leave a lasting positive impression on everyone in your restaurant. Ultimately, the quality of your customer service directly reflects the quality of your team, so start by hiring (and retaining) the right staff. You should also provide comprehensive customer service training to all employees and do periodic spot checks to ensure that everyone is up to speed.
2. Exceptional food
This one is easier said than done, but the true success of your restaurant business lies with the quality of the food you serve. Hire the right kitchen management and work hard on a menu that reflects both your business, and your customers.
Are you going to serve the best burgers in town? Or perhaps are you going to serve food that no one locally is serving? Create a USP (unique selling point) with your cuisine.
3. Reward customers
One way to guarantee repeat custom from your client is to offer discounts and rewards to your guests. You could partner with a local coupon app such as Wriggle, Groupon or Wowcher, run “241 Tuesdays” or similar. Alternatively offer a “get your 10th coffee free” scheme where guests collect stamps for each coffee they buy.
4. Attention to detail
It’s often the finishing touches that create a lasting impression with customers. For example, immaculate restaurant linen on the tables creates a beautiful feeling of a truly special dining experience. As well as clean, well-presented tablecloths, your linen napkins should also be pristine. One great way to make sure that this is the case is to use our professional linen hire company for your laundry.
Contact our team today if you’d like to see what Johnsons London Linen can do for your restaurant.