
Summer is a busy time of year for restaurants, so it’s important to find fresh ways to help your brand stand out from the crowd and attract new customers.
As the warmest months arrive, restaurants across the country see an increase in customers. With more people out and about, the opportunity for spontaneous visits for drinks, snacks, or full meals rises significantly. However, to capture this increased footfall, restaurant owners must find innovative ways to make their establishments stand out.
Here are five actionable ways to refresh your restaurant this summer and keep customers coming through the door.
1. Perfect Your Patio
Your outdoor space will be in high demand during summer, making it essential to optimise both its appearance and functionality. Consider the following:
- Add beautiful plants and lighting to create an inviting atmosphere.
- Use blankets or heat lamps for cooler evenings to ensure comfort.
- Arrange tables and chairs to maximise seating while capturing as much sun as possible.
- Elevate your outdoor dining experience by using high-quality restaurant tablecloths and linen napkins, which can add a touch of elegance and sophistication.
With a well-planned patio, your restaurant will become the perfect spot for customers to enjoy their summer meals.
2. Add Some Colour with Table Linen Hire
Incorporating summertime colours into your restaurant’s décor will make it instantly more appealing. You can introduce hues like terracotta, turquoise, and pastels not just through wall art and furnishings, but also through your table settings. Here’s how:
- Use table linen hire services to select vibrant tablecloths and linen napkins that reflect the sunny, cheerful vibe of the season.
- Opt for a commercial laundry service that offers a range of summer-coloured linens, so you can change up your style as often as you like without the commitment of purchasing new items.
Fresh, seasonal colours will breathe new life into your establishment and make every meal feel like a celebration.
3. Lighten Up Your Menu
As temperatures rise, customers often prefer lighter, refreshing dishes. Consider:
- Updating your menu to feature salads, fruit-based desserts, and grilled items that make the most of seasonal produce.
- Introducing exclusive summer specials that intrigue repeat customers and encourage them to try something new.
Pair your new menu items with crisp, clean restaurant tablecloths that complement the fresh look of your dishes.
4. Elevate Your Drinks Menu
Summer drinks can be a major draw for customers looking for a place to unwind. Here are some ideas:
- Offer a selection of classic summer cocktails and add your own special twist to make them unique to your restaurant.
- Promote non-alcoholic options like mocktails and fresh juices to cater to all preferences.
Using table linen hire for your bar area can also add a touch of sophistication, creating a welcoming atmosphere for guests to relax and enjoy their drinks.
5. Entice Customers with Summer Promotions
Take advantage of the summer season to attract new customers with creative promotions:
- Consider offering dinner and drinks packages, themed nights, or special discounts for group bookings.
- Run promotions for a limited time or the entire summer to encourage visits.
These tactics appeal to a wide range of customers, from couples to families. To enhance the dining experience, use linen napkins for an added touch of elegance and comfort.
Complete Your Summer Refresh with Table Linen Hire
If you're considering a fresh look for your restaurant’s tables this summer, linen hire is a smart choice. It allows you to access the restaurant tablecloths and linen napkins that match the season's vibe, without the commitment of purchasing outright.
At London Linen, our restaurant linen service provides hospitality businesses with high-quality linen items in a variety of stunning hues. We also offer a reliable commercial laundry service to ease the pressure on your in-house operations and ensure that your restaurant can put its best foot forward all year round, no matter how busy it gets.
Our service is entirely flexible, ensuring all deliveries and collections fit around your schedule and you’re guaranteed to never be locked into a long-term contract you don’t need.
For more information on how our table linen hire service and commercial laundry service can transform your restaurant this summer, please don’t hesitate to get in touch.